La búsqueda de un IKIGAI...
KONNICHIWA,
Soy Lola Hernández, creadora de NIKAME y estás a punto de leer una historia. No mi historia, no la historia de otra marca de moda. Esta es la historia del encuentro de un IKIGAI
Un propósito de vida
Si no te suena de nada esta palabra, permíteme descubrirte su poderoso significado.
IKIGAI (生き甲斐) es la palabra japonesa empleada para describir la razón de porqué una persona se levanta cada mañana para lidiar con sus tareas, deberes y su rutina en general. Su verdadera motivación que le permite seguir hacia adelante. Es su propósito de vida.
Cuando estaba buscando un nombre que reflejara el propósito de este proyecto, otra palabra japonesa apareció de repente. NIKAIME (二回目 ) que literalmente significa 'segunda vez', alberga el ikigai de este proyecto: dar una segunda vida a prendas ya existentes.
” Waste isn’t waste until we waste it “
NIKAIME IS A PROJECT BORN RIGHT AFTER I STARTED TO WORK FOR A FAST FASHION BRAND AND FACED WITH THE TRUE STORY BEHIND ONE OF THE MOST USED FABRIC IN THE WORLD: DENIM.
TO PRODUCE DENIM GARMENTS, FACTORIES WASTE TONNES OF WATER EVERY DAY AND USE NOCIVE CHEMICALS THAT POISON RIVERS. BUT ABOVE ALL, THOUSAND OF LIFES INVOLVED IN THIS PRODUCTION CHAIN ARE EXPOSED TO TRULY BAD WORK CONDITIONS.
” Good design is sustainable design “
THE NIKAIME PROJECT AIMS TO TAKE A STEP FORWARD THE RIGHT DIRECTION TOWARDS A SUSTAINABLE FASHION SYSTEM WITH THE CREATION OF NEW ARTICLES USING THE FABRIC OF UNSOLD JEANS COLLECTED FROM FAST-FASHION RETAILERS TO GIVE THEM A SECOND LIFE
NIKAIME’S SLOW LIVING PHILOSOPHY MOVES AWAY FROM THE EPHEMERAL TRENDS OF THE FAST-FASHION SYSTEM AND HANDCRAFTING PERMANENT COLLECTIONS OF ONE OF-A-KIND KIMONO JACKETS
Nuestras materias primas
EXCEDENTES DE VAQUEROS
TO CREATE ALL OUR PRODUCTS, WE TAKE THE FABRIC JUST FROM EXISTING GARMENTS WICH ARE LEFTOVERS OF NATIONAL FAST FASHION BRANDS. THOSE GARMENTS HAVE NEVER BEEN USED SO THEY ARE NEW, FABRIC CONDITION IS PERFECT BUT THIS TIME THERE’S NO WASTE OF WATER OR USE OF CHEMICALS
CÁSCARAS DE ESPELTA
TO FILL OUR MEDITATION CUSHIONS WE USE JUST 100% ORGANIC BUCKWHEAT HULLS DE ALICANTE, THIS WAY WE REDUCE THE CARBON FOOTPRINT WHILE ASURE THE BEST QUALITY TO OUR CUSTOMERS (BESIDES ENJOYING THE NICE AROMA OF THE HULLS 🌾)
Las 3 R
BECAUSE WE NEITHER BUY NEW FABRIC NOR WASH IT. WE CREATE ALL OUR ARTICLES FROM EXISTING ONES, WITHOUT WASTING WATER AND PRODUCING THEM LOCALLY
BY MAKING THE MOST OF JEANS LEFTOVERS. THIS WAY WE AVOID A LARGE AMOUNT OF GARMENTS BEING THROWN AWAY WITHOUT HAVE BEEN USED.
BECAUSE GETTING RID OF DENIM IS NOT THAT EASY. IF BURNT, TOXIC CHEMICALS ARE RELEASED TO THE AIR AND NOT ALL DENIM FIBERS ARE SUITABLE OF BEING RECYCLED. WE PURSUE TO EXTEND THE USABLE LIFE OF THIS FABRIC THROUGHOUT THE CREATION OF ONE-OF-A-KIND AND TIMELESS GOODS.
” Think yourself as a curator, rather than a consumer “
